JANE WESMAN PUBLIC RELATIONS, INC.

WHAT WE DO

Jane Wesman Public Relations, Inc. - High Impact Book Publicity and Marketing Strategies

Our Story

Jane Wesman Public Relations has been the force behind some of the most successful publicity strategies in the book business. We have faced and solved thousands of publicity puzzles and will develop a strategy and campaign that fulfills your goals and expectations.

Our Track Record

We have promoted books by such prominent writers, business leaders, experts, and academics as Ken Blanchard, Marcus Buckingham, Brian Buffini, Stephen R. Covey, Daniel Goleman, Keith Ferrazzi, Frances Hesselbein, Faith Popcorn, Ann Rhodes, Charles Schwab, Juliana Stancampiano, and Shoshana Zuboff, among others. We have worked with dozens of book publishers including Berrett Kohler, Columbia University Press, Grand Central Publishing, HarperCollins, Harvard Business Publishing, McGraw Hill, Penguin Random House, Simon & Schuster, St. Martin’s Press, University of Toronto Press, Yale University Press, and John Wiley, to name a few.

We also have extensive experience publicizing books written by experts at organizations and businesses such as the American Cancer Society, the American Diabetes Association, Cambridge Leadership Associates, the Center for Ecoliteracy, the Dana Foundation, ForeSee, FranklinCovey, Greenhouse, Growth River, Marketo, McKinsey, Millward Brown, Oxygen, Pinsight, Prophet, and Spencer Stuart.

Working with us is easy. We provide individualized service, one-on-one consultations, strategic planning, in-depth reporting systems, and targeted media coverage.

You can reach us at 212-620-4080 or 

Marketing Strategy

  • Strategic Planning
  • Author Branding
  • Positioning & Message Points
  • Press Kits
  • Special Events

Media Coverage

  • Reviews & Author Interviews
  • Podcasts
  • Videos
  • Newspapers & Magazines
  • Television & Radio

Online Campaigns

  • LinkedIn, Twitter, Facebook
  • Instagram & Tik Tok
  • YouTube
  • Blogs
  • Website Design

Our Process

We carefully assess each project in order to develop a strategic action plan suited to your book’s unique content and your goals. Our services include website design, social media campaigns, launch events, media training, and email campaigns. But most often, clients count on us to get their books featured in online and traditional media: podcasts, blogs, influencers’ feeds, newspapers, magazines, television, and radio.

How We Do It

We have carefully honed our skills to position books and develop message points that generate maximum media coverage. Key to this process are our stellar written materials including press releases, pitch letters, emails, and media alerts, all of which are crucial to a successful publicity campaign. The care we take in preparing these materials enables us to uncover the angles that will intrigue the media and get them to take action.

Our Media Contacts

Who you know is as important as what you know, especially when it comes to public relations. We have thousands of media contacts – at podcasts and blogs, newspapers, magazines, national and local television and radio, and on social media – and we are constantly strengthening and adding to these relationships. The media knows they can count on us, and therefore want to work with us and our clients.

Keeping You Informed and Prepared

We understand how frustrating it is when you don’t know what’s going on. Therefore, we are always available to answer questions, respond to concerns, and provide updates about our progress. You can count on us to keep you informed and prepared. Not only does this mean detailed, accurate schedules and written reports, but it can also mean media training to help you deliver key messages in every interview you do.