I’ve had the unusual experience of being both an author and a book publicist. Many of you know me as Director of Publicity at Jane Wesman Public Relations, where I have represented hundreds of authors since 1995, arranging for countless media placements. But I am also a novelist. My second novel, DEAR ELIZA, was released last month. Jane and I thought it would be helpful to share some of the insights I’ve garnered in my dual roles. Here goes:

 

Figuring out where to begin.

Serving as my own publicist, it was natural for me to reach out to the media for coverage for my novels. I crafted emails and direct messages to editors and social media influencers, resulting in more than 50 reviews as well as inclusion in dozens of new book round-ups. As I’ve talked to other authors, I’ve realized that what came naturally to me is borne out of my many years of experience as a professional publicist. For an author without this experience, it can be overwhelming to even figure out where to begin.

 

Finding communities of support is invaluable.

If you’re a novelist, I recommend that you join appropriate Facebook groups as early as possible. Thanks to these communities, writers have a front row seat to other authors’ experiences. They can discuss their marketing ideas and learn about promotional opportunities such as book fairs and new podcasts. These groups are also great for sharing the moments of frustration that inevitably arise during the publishing journey – and knowing you’re not alone.

 

Think hard about your online presence and commit to it.

Having a website is non-negotiable. You need a place where readers and the media can find you. When you develop your website, remember to include space for upcoming events, media coverage, and future books. In addition to your website, social media is an important way to engage with your audience. Choose two or three channels and commit to a regular posting schedule that you will be able to maintain.

 

Don’t hesitate to ask.

You’re unlikely to get anything you don’t ask for. Introduce yourself at your local bookstores, whether they are independents or chains, and suggest that you do an event or, at a minimum, sign copies of your book. Reach out to your local media, including small, hyper-local newspapers. And don’t forget your alumni magazines—most include a books page.

 

Getting experienced guidance is always a good idea.

I’ve been delighted to offer my insights to author friends who are newer to this journey. Whether you’re releasing your first book or your fourteenth, you don’t want to do it alone. Publicity opportunities are evolving all the time, and having partners who are attuned to these shifting tides will enable you to take advantage of what’s next on the horizon.

Jane and I would love to hear from you. Please reach out and let’s discuss how we can be your publicity partners.

 

Best wishes, Andrea