NEWSLETTER

I am often asked about the benefits of writing a book to super charge a business or a brand. For many, it’s a daunting undertaking. But if you have passion for your topic and knowledge to share, it’s worth taking the leap. Here’s what you need to do to get started.

Benefits of Being A Published Author
• Solidify your position as an expert.
• Built deep trust with clients.
• Fully differentiate yourself from the competition.
• Open countless doors to new business.
• Generate media attention and speaking opportunities.

Getting Started
• Define your topic based on your knowledge and the problems your book will solve.
• Clarify what sets your book apart from all the others on the topic.
• Articulate why your expertise and research make your book unique.

Next Steps
• Prepare a three to five page description of your book.
• Write a chapter outline.
• Gather anecdotes or research your topic.
• Interview other experts for additional viewpoints and depth.
• Read related books and articles that you can quote and credit.
• Decide whether you need the help of a ghostwriter or developmental editor.

Publishing Options
• Self-publishing – author maintains complete control, but covers all costs.
• Hybrid publishing – usually includes expert guidance and shared costs.
• Traditional publishing – limited, if any, shared costs. Author receives royalties for books sold and may receive an advance against royalties. Publisher provides editorial, design, distribution, and marketing support, although many authors choose to hire their own publicity and marketing teams. Very selective about which books are published.

I hope you found this information helpful. You can learn more about book marketing by visiting our YouTube channel Book Marketing Pro.

Please let us know whether you need additional advice by going to the Contact page on our website.

Best wishes, Jane