SECRETS OF THE MILLIONAIRE MIND Mastering the Inner Game of Wealth By T. Harv Eker Publisher: HarperBusiness Publication Date: March 2005 Price: $19.95/hardcover ISBN: 0-06-076328-0 "I have witnessed and admired Harv Eker's work for years. I highly recommend this book for anyone seeking to increase their financial, mental, and emotional wealth. His program is proven, and incredibly effective." --Jack Canfield, cocreator of Chicken Soup for the Soul "Study this book as if your life depended upon it . . financially it may!" --Anthony Robbins, the world's #1 peak performance coach WHY ARE SOME PEOPLE DESTINED TO BE RICH AND SUCCESSFUL, WHILE OTHERS ARE DESTINED FOR A LIFE OF STRUGGLE? New Book By Wealth Expert T. Harv Eker Presents Lessons For Creating Abundance That Anyone Can Follow "There is a secret psychology to money. Most people don't know about it. That's why most people never become financially successful. A lack of money is not the problem. It is merely a symptom of what's going on inside you," explains T. Harv Eker in his new book, SECRETS OF THE MILLIONAIRE MIND: Mastering the Inner Game of Wealth (HarperBusiness, March 2005, $19.95 hardcover). Eker, who has spent the last fifteen years helping people create abundance in their lives, shows readers how to replace unconscious, limiting attitudes about money with thoughts, habits, and actions that lead to wealth. "Your outer world is simply a reflection of your inner world," says Eker. "If you want to change your financial situation on the outside, you will first need to change it on the inside." Eker argues that all people have a money and success blueprint embedded in their subconscious minds. This blueprint is largely formed during childhood -- by how parents speak about wealth, by how they deal with money, and by such major life experiences as a parent's job loss or family bankruptcy. If one's parents regularly make comments such as "money doesn't grow on trees" and act as if money is a problem, then children grow up believing in financial scarcity. Or if parents characterize the wealthy as greedy and untrustworthy, then children learn to equate money with negative concepts and find ways to unconsciously sabotage their own success. What's more, Eker contends that everyone's financial blueprint contains a "set point" which limits the level of financial success that a person feels comfortable achieving. That's why lottery winners quickly spend or lose their jackpots. They're uneasy being wealthy because their financial set point is too low. On the other hand, someone like Donald Trump may lose a fortune, but he quickly recoups his loses, because his set point is adjusted to billionaire. Donald Trump would never settle for being a millionaire. It's not in his financial makeup. In Part I of SECRETS OF THE MILLIONAIRE MIND, Eker analyzes the basic principles behind this psychological blueprint presenting four effective strategies for changing it. He shows readers how to raise their consciousness about money, so that they can operate from true choice in the present, rather than acting on the basis of programming from the past. In Part II of SECRETS OF THE MILLIONAIRE MIND, Eker presents seventeen extraordinary lessons describing how rich people think and revealing that poor and middle class people often think in exactly the opposite way. Each lesson or "Wealth File" includes specific declarations that readers can make and actions they can take to instantly change their attitudes towards money. These are lessons that Eker has taught to nearly a quarter of a million people and they work. For example, he maintains that: Rich people are committed to being rich. Poor people want to be rich. According to Eker, although poor or middle-class people say they want to be rich, they harbor so many negative thoughts about money in their unconscious minds that they actually believe there's something wrong with being wealthy. He presents encouragement and a series of exercises to help readers make a real commitment to financial success. Rich people think big. Poor people think small. In this lesson, Eker advises readers to think big. "The world doesn't need more people playing small. It's time to stop needing and start leading," he writes. He explains that small actions lead to being both broke and unfulfilled, while big actions lead to having both money and meaning in life. He then shows readers how to tap their natural talents to think and act big. Rich people manage their money well. Poor people mismanage their money well. "The biggest single difference between financial success and financial failure is how people manage their money," comments Eker. Wealthy people focus on managing their money. Poor people don't. Eker contends that poor people believe that they'll start managing their money once they have some. But that's like an overweight person saying "I'll exercise and watch what I eat, once I lose twenty pounds." Eker shows readers how to create a money management plan even if they have only a few dollars a month to begin. With these and fourteen other lessons, SECRETS OF THE MILLIONAIRE MIND can help anyone build wealth whether the goal is to live debt-free, earn a six-figure salary, become a millionaire, or a multimillionaire. It is the author's hope that everyone will be able to share the abundance that surrounds us all. About the Author The son of European immigrants, T. Harv Eker grew up in Toronto. During his early adult years, he lived in five different cities, including Lake Tahoe, San Diego, and Ft. Lauderdale. He had a variety of jobs and started a dozen small businesses. But regardless of what he did or how hard he worked, he just couldn't reach his goal. Finally after many years of frustration, Eker hit the jackpot. He opened one of the first retail fitness stores in North America and grew the business to ten stores in only two and a half years. He then sold part of the company to a Fortune 500 corporation. With the sale, Eker reached his dream. He was finally a millionaire. In less than two years, though, the money was gone. Through a combination of poor investments and unchecked spending, Eker was back at his original net worthŠ again. It was at that point that Eker began developing his theories about people's emotional relationship to money. He realized that his "inner money thermostat" was set for a specific amount of financial success and that everyone else had a financial set point too. After intensive research, Eker began teaching his ideas. Today, he is the president of Peak Potentials Training, a multi-million dollar seminar company that has touched the lives of more than 250,000 people. SECRETS OF THE MILLIONAIRE MIND is his first book.
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