Andy Stefanovich loves to provoke, to ask pointed questions, to shake things up. As Chief Curator and Provocateur of the branding and marketing consultancy Prophet, he's an expert at helping businesses find the inspiration to innovate, grow, and change. In his book, LOOK AT MORE, Stefanovich shares the methods that he and his team have used to help clients like GE, Disney, Coca Cola, the U.S. Olympic Committee, and Ritz Carlton develop new products, build brands and audiences, grow market share, encourage workforce creativity, and more.

"In my book, I'll show you how to become a curator of inspiration in your own life and in your business," he writes. "If people in business can give themselves permission to hunt and gather ideas and inspiration, all that they've gathered will gel into greater solutions, renewed energy, and purpose. It's that simple."

For Stefanovich, innovation begins with LAMSTAIH - Look At More Stuff; Think About It Harder. LAMSTAIH (pronounced lamb's tie) is the foundation for all of Stefanovich's work. "It's less complicated, easier to learn, and a lot more effective (by that I mean more likely to inspire) than the other approaches to innovation that you may have come across," he says. As Stefanovich explains in LOOK AT MORE, LAMSTAIH is complemented by a framework for unleashing creativity known as the 5 M's which is being used by companies around the world. The 5 M's include:

Mood - the attitudes, feelings, and emotions that create the context for inspiration and creativity.

Mindset - the intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying inspired, and thinking differently.

Mechanisms - the tools and processes of creativity that help you engineer inspiration into the way you work and empower your organization to embrace the kind of behavior that fosters innovation.

Measurement - takes into consideration qualitative and quantitative performance and provides individuals and organizations with guidance and critical feedback. Measurements send a strong signal of what is important and where people should focus their passion and energy.

Momentum - the active championing and celebrating of inspiration and creativity that foster a self-reinforcing cycle for growing innovation. Momentum is an organizational priority for inspired leaders who have a clear understanding of the other four M's.

In LOOK AT MORE, Stefanovich not only describes the 5 M's, but presents dozens of stories that show readers what innovation looks like in action. He recounts the day he spent in a Richmond, VA cemetery helping executives from Disney discover new perspectives and ways of thinking. And the time he used the lessons of a farmer and his sustainable growing techniques to inspire organizational behavior at a technology protection company. Or when his group took marketing executives from the United States Olympic Committee to visit a night club, a clothing store, a park, and a movie director to help generate fresh ideas for attracting a younger audience to the Olympic Games.

LOOK AT MORE is no ordinary book about innovation. It's fun and engaging, like walking through a museum exhibition with a seasoned curator who points out ideas and makes connections, allowing readers to choose what inspires them the most. But more importantly, the methodology and processes contained in the book really work. They've been proven effective by Stefanovich's clients and have been rigorously tested by the Center for Leadership Studies at Binghamton University. As Ivy Ross, Executive Vice President, Marketing at Gap says, "Andy Stefanovich delivers a host of innovative approaches to transform you and your business. The addictive narrative, while informative and actionable, is as creative as he wants us all to be."

Andy Stefanovich, who is Chief Curator and Provocateur at Prophet (www.prophet.com), has spent the past twenty years helping the world's leading companies drive innovation from the inside out, earning a reputation as one of the most disruptive and effective advisors in business. Andy's true passion lies in guiding clients through the powerful evolution from inspiration to creativity to innovation. He teaches practical skills, leadership behaviors, and specific processes for developing and implementing ideas at work. A popular and dynamic speaker, Stefanovich frequently delivers keynote addresses to leading international organizations and has been featured on CNBC and MSNBC. He lives in Richmond, Virginia. Follow Andy Stefanovich on Twitter: @AndyStefanovich