What are the qualities that make a book promotable? Social media expert Sarah Kelley and I discuss the three things you need to consider: the author’s expertise, the book’s subject matter, and the ways the book connects to contemporary issues. We also take a deep dive into what I’m thinking when I first speak with authors about representing them. I’m always focused on what makes the book special. Since it’s our job to get newspapers, magazines, websites, tv and radio shows to pay attention, we need to know what makes the book stand out.
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