If you’re looking for an expert to help promote your book, begin by asking for recommendations from other authors, editors, or publishers — or do a search online. Look for a publicist or agency that has deep experience promoting books in categories that are similar to yours. Your publicist should be able to arrange reviews, interviews, or other types of coverage in the media that’s appropriate for your book. Watch my video to learn more about finding the publicist who’s right for you.
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