I’ve had the unusual experience of being both an author and a book publicist. Many of you know me as Director of Publicity at Jane Wesman Public Relations, but I am also a novelist. Here I’d share some of the insights I’ve garnered in my dual roles.

I am often asked about the benefits of writing a book to super charge a business or a brand. For many, it’s a daunting undertaking. But if you have passion for your topic and knowledge to share, it’s worth taking the leap.

As most of you know, my team and I have been publicizing books for more than three decades. We’ve promoted dozens of business titles that have become perennial bestsellers

With nearly a million books being released every year, writers should start their marketing campaign as early as possible. Here are five crucial activities to initiate your marketing journey.