Gain Competitive Advantage By Writing Thought-Provoking Business Book
Discover one of the most powerful ways to set yourself apart from the competition. Writing a business book not only helps you claim your intellectual real estate, but it’s an incredibly effective marketing tool.
‘Entrepreneurship was in my blood’, says public relations agency founder Jane Wesman
The New York Business Journal named 78 honorees for its inaugural Women of Influence Awards. The program honors women business leaders in the New York City area who innovate, succeed and “pay it forward.” In the days ahead, we’ll be giving readers a chance to hear directly from these women.
Jane Wesman Arts Management Experiences Fund Gives Simmons Students a Competitive Advantage
Jane has transformed the Arts Administration Program with her gift and her dedication to providing Simmons students with professional experiences that prepare them for leadership in arts and cultural organizations.
Commit To Your Message Points Before You Start Marketing Your Book – Three Simple Steps For Building Message Points That Work
Message points are the backbone of any successful publicity campaign and should be used to build your website; develop your social media posts; generate media attention; and guide your conversation during your interviews. When you commit to using your message points, prospective readers will know what makes your book special and relevant to them.
Don’t Blow Your Next Media Interview – Four Practices That Drive Success
The competition for obtaining media coverage is more intense than ever. With nearly a million books being published each year, there are thousands of authors fighting for the media’s attention every day.
If you have an interview coming up – make sure that you’re fully prepared to promote your book as effectively as possible. Here’s what you need to do.
The Entrepreneurial Author: Four Tips For Marketing Your Book
By Jane Wesman, President, Jane Wesman Public Relations, Inc.
In today’s hyper-competitive publishing world your job as an author does not end when your book is written. The most successful writers are those who think like entrepreneurs – especially when it comes to marketing their books.
Entrepreneurial Leadership: You Can’t Grow Your Business Without It
Everyone knows that you can’t grow a business without a team. Yet too often entrepreneurs focus their attention on everything except team leadership. But effective leadership is the fuel that sparks business growth. When you lead well, people will embrace your vision, support your goals, and join you in building your company. You’ll find that you’re no longer alone on your journey to success.
5 Tips To Ace Your Podcast Interviews And Promote Your Book
By Jane Wesman, president of Jane Wesman Public Relations, Inc.
Being interviewed on a podcast has become an important way for authors to promote their books. Yet many writers don’t take full advantage of the podcast format.
Is Perfectionism, Likeability, And Money Discomfort Derailing Your Success?
Since my book DIVE RIGHT IN – THE SHARKS WON’T BITE was published nearly 25 years ago, I’ve been helping women launch and grow their businesses. I’ve seen lots of positive changes, but despite new opportunities, overall revenues for women-owned businesses have stagnated.
Word Of Mouth Is Key When It Comes To Promoting Fiction
“Word of mouth is key when it comes to promoting fiction,” Jane Wesman explains. “This means connecting directly with your readers through social media, speaking engagements, media interviews, your website, and so on.”
Four Secrets For Creating Message Points
Your book is written and published, and you’ve taken to heart the truism that it won’t sell without publicity. So you’re about to embark on a series of media interviews. The question is: how can you make the most of these opportunities?
It’s Never Too Early To Start Your Promotion Campaign
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
Recently, one of our clients was lamenting the fact that he had waited too long to start promoting his book. Our client is not alone. It’s easy to procrastinate. But truthfully, it’s never too early to begin your campaign. Here are five things you can do long before publication date.
Positioning Is A Game-Changer: Don’t Let Your Book Disappear
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
After all the effort you’ve put into writing your book, you want the media to pay attention. This is true whether you’re a recognized expert or a first-time novelist. As the founder of one of the top book publicity agencies in the country, I’ve been placing authors on television and radio, and into major publications for decades. How do I do it? The key is positioning.
Promote Your Book and Your Business: Five Tips You Can’t Ignore
by Jane Wesman, President of Jane Wesman Public Relations, Inc.
If you’re a professional who wants to incorporate your book into your overall marketing plan, here are five tips you can’t afford to ignore.