NEWSLETTER

As most of you know, my team and I have been publicizing books for more than three decades. We’ve promoted dozens of business titles that have become perennial bestsellers — fundamentally changing the way we work. Whether written by Peter Drucker, Stephen Covey, Marcus Buckingham, or Ken Blanchard, these books have sold millions of copies, altered the professional landscape, and cemented the authors’ legacies.

Of course, not everyone can create a bestselling legacy, yet there are many other business benefits that result from publishing a book based on your work. For most professionals, the number one reason to write a book is to articulate your ideas and claim your intellectual real estate. Being a published author sets you apart from the competition.

Stand Out and Be Seen
Every day your customers are being bombarded with thousands of marketing and advertising messages, whether it’s via email, social media, podcasts, newspaper ads, television commercials, billboards, etc. If you write a business book that’s engaging and helps people solve their problems, you become a trusted expert in their minds. You are unique – distinctive. This not only helps fill your sales pipeline, but makes new business conversations easier and more productive.

Promote Your Book Effectively
My team recently worked with the author of an emotional intelligence book, obtaining dozens of media placements, including print and online articles and interviews, plus television, radio, and podcast coverage. An essential part of our job was helping our client create message points that resonated, not only with the media, but with the author’s potential clients. We helped her articulate the problems that she solves, show how she solves them, and why she’s the expert that people can trust. In other words, effective positioning identifies the readers’ problems, provides solutions, and shows why the author is a trustworthy expert.

The Right Marketing Partner
The right partner will not only focus on your book, but will help you integrate it into the overall marketing for your business. When you publish a book that articulates your unique ideas — and claims your intellectual real estate —you create a clear distinction between yourself, your business, and your competitors.

Writing a great book can help you cut through the noise of today’s cluttered marketing landscape. It becomes a beacon that attracts clients, starts the sales conversation; and helps close deals. A book that solves people’s problems, is the ultimate form of thought leadership.

I hope you found this information helpful. You can learn more about book marketing by visiting our YouTube channel Book Marketing Pro.

Please let us know whether you need additional advice by going to the Contact page on our website.

All my best, Jane