NEWSLETTER

It takes commitment and perseverance to write a great book. But your job as an author does not stop once the book is scheduled for publication.

With nearly a million books being released every year, writers should start their marketing campaign as early as possible. Below are five crucial activities to initiate your marketing journey.

• Define Your Target Audience: Determine who your ideal readers are. Assuming your book has something for everyone is not a strategy. Get clear about who will truly benefit from your book.
• Build A Website To Showcase Your Book: Include book description, author bio, endorsements, contact information, space for media coverage, and links to buy the book online. You can offer a free chapter download to attract readers and help capture email addresses. Always remember to organize your website for search engine optimization.
• Choose Your Social Media Platforms: LinkedIn, Facebook, X, Instagram, TikTok, and more – it’s overwhelming to try to build a following on all of them. Focus on two or three platforms at most. Choose the ones that reach your target audience and then start posting.
• Seek Endorsements: Ask influencers – writers, business associates, colleagues, experts, or anyone whose support will help generate interest – to provide written endorsements. Endorsements are used on your book jacket and website, on online booksellers, and in your social media and other promotional activities.
• Begin Email Marketing: Build your email list. Don’t worry if it’s small to begin. Your website is a good source for email sign-ups and so are your social media platforms. The key is to send emails on a regular basis and to include links to purchase your book online.

These are the steps that will lay the groundwork for a successful book marketing campaign. Let us know if you need additional advice.

All my best, Jane

You can learn more about book marketing by visiting our YouTube channel Book Marketing Pro.